Lancel S/S

We created 3 digital short movies declined in various formats and 35 packshot images for Lancel Paris.
“La Femme Lancel” is singular in many ways. Resolutely Parisian, sullen, bubbly, coquettish, mischievous, sometimes brazen, etc. The idea was to identify a number of traits (about fifteen in all) which would reveal the different facets of her personality and thus magnify the pieces of these new collections.
The action takes place in Provence, bathed by the southern sun, the typical atmospheres of Provencal markets, vineyards and olive trees, the song of cicadas…